The Citi Foundation Client Focus Award recognises the student company that excels at understanding and adapting to customer needs thus creating value for the customer.
1) Demonstrate that the mini-company has approached its business with the intention to create value for its clients and to build their trust by serving their interests responsibly.
2) Demonstrate the steps the mini-company has taken to understand the world of its clients.
3) Demonstrate that the mini-company has been able to anticipate and serve clients’ changing needs.
4) Demonstrate that the mini-company has improved clients’ experience through innovation.