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BNY Mellon Future First℠ Award

Future First℠

At BNY Mellon, we’re committed to putting the Future First℠ by using our global reach, influence and resources not just to power success today, but to help safeguard the future. The BNY Mellon Future First℠ Award celebrates Gen-E mini-companies that are creating unique business solutions to a pressing environmental, social or governance (ESG) challenge throughout the JA Company Programme. However, the competition doesn’t end there. The winning team must demonstrate their commitment to building a sustainable company, one that delivers positive impacts for ALL their stakeholders and showcases responsible business practices.

The Criteria

1. ESG INNOVATION AND VALUE CREATION (30%)

To gain maximum points teams must demonstrate (but are not limited to) the following criteria:

  • The team have clearly defined a real-world ESG problem and its solution.
  • The problem/solution presents a compelling business opportunity.
  • The business solution is original and innovative
  • The business fulfils a customer need, has resonance and desirability.
  • The business significantly improves on an existing business solution that is not environmentally or socially sustainable.
  • The product or service addresses one or more of the UN’s sustainability goals
  • The team can evidence/measure the positive impact of their business solution

2. MARKET AND COMPETITION (20%)

To gain maximum points teams must demonstrate (but are not limited to) the following criteria:

  • The team clearly identify a target market and the market potential of their product/service
  • The team can differentiate their product/service from competitors
  • A realistic and viable business model is presented which covers financial, marketing AND communication elements
  • The team can demonstrate scalability in both the geography and the scope of their solution

3. ORGANIZATIONAL SUSTAINABILITY / ENTERPRISE ESG (30%)

To gain maximum points teams must demonstrate (but are not limited to) the following criteria:

  • In addition to launching a sustainable service/product, the team demonstrate they are intent on building a sustainable organization (e.g. the organization has its own ESG standards such as being carbon neutral)
  • The team demonstrates their commitment to ALL stakeholders in their business: customers, as well as employees, shareholders and the communities where they live and work.
  • The team has the diversity of experience and expertise necessary to be successful
  • The team demonstrate resiliency, adaptability and learning
  • Measurable goals are in place for reducing their own environmental footprint, regenerating natural systems and/or creating positive social impact
  • Any ESG risk factors (e.g., waste, emissions, human rights, supply chain etc.) are addressed in their business plan

4. PERFORMANCE (20%)

To gain maximum points teams must demonstrate (but are not limited to) the following criteria:

  • Pitch, deck and/or video is well structured and easy to understand
  • Pitch, deck and/or video is commercial and appealing
  • Pitch, deck and/or video effectively conveys their message
  • The team are responsive to questions and/or feedback from judges in the live pitch session

Meet the Main Jury

Adriana Pierelli
Regional Executive for Southern Europe and General Manager of BNY Mellon SA/NV - Italian Branch

Sascha Zeitz
Deputy Branch Manager at The Bank of New York Mellon SA/NV, Frankfurt Branch

Michael Beraha
Country Executive of BNY Mellon SA/NV – French branch

Head of Trust & Depositary and Branch Manager of BNYM Mellon SA/NV – Irish branch