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July 12-14, 2022

European Year of Youth

Gen-E is an official event of the European Year of Youth! #EuropeanYearOfYouth

Gen-E is a celebration of entrepreneurship and the achievements of European students, where thousands of young entrepreneurs, 15 years old onwards, will showcase their cutting–edge business ideas and will be competing for the titles of best Company and best Start-Up of the year.


This year, Gen-E 2022 final event is hosted in Tallinn by JA Estonia from 12 until 14 July 2022.


Who is joining us?


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Alar Karis

President of Estonia

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Roberta Metsola

President of the European Parliament

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Kaja Kallas

Prime Minister of Estonia

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Mariya Gabriel

EU Commissioner for Innovation, Research, Culture, Education and Youth

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Karl J. Paadam

Managing Partner of PwC Legal Central and Eastern Europe

Karl J. Paadam is the Managing Partner of PwC Legal Central and Eastern Europe and a member of PwC’s Global Legal Leadership team. Karl is also an alumnus of JA Estonia. In 2001 Karl’s company Valinor won the national company of the year competition and represented Estonia in the European finals.


Karl J. Paadam

Managing Partner of PwC Legal Central and Eastern Europe
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Sten Saar

CEO of Zego

Sten Saar is CEO of commercial motor insurance provider, Zego. He co-founded the company in 2016 after spotting a gap in the insurance market while working at Deliveroo. The problem was obvious: the cost and terms of annual insurance policies for self-employed drivers and riders was acting as a barrier to entry for many. So, Zego was born and launched a flexible pay-as-you-go insurance product specifically for this market.


Sten Saar

CEO of Zego
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Adam Warby

CEO Emeritus of Avanade & Chairman of JA Europe

Adam is Senior Advisor and Member of European Portfolio Management Committee at KKR & Co. Inc. and CEO Emeritus of Avanade, created in 2000 as a joint venture between Accenture and Microsoft to combine deep industry and business expertise with the leading enterprise software platform.


Adam Warby

CEO Emeritus of Avanade & Chairman of JA Europe
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Salvatore Nigro

CEO of JA Europe

Salvatore Nigro dedicates his energy and passion to preparing young people to succeed in a global economy. He specialises in multi-stakeholder partnerships, workforce development and entrepreneurship programmes. Salvatore joined JA Europe in 2020 after having spent twelve years at Education for Employment (EFE).


Salvatore Nigro

CEO of JA Europe

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Asheesh Advani

President & CEO of JA Worldwide

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Tuulike Tuulas

UniCredit Group Media Relations
Group Identity & Communication

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Kees Roks

Chief Audit Officer of Novartis

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Christiaan Kindermans, PMP

Member of the PMIEF Board of Directors

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Elvira Pignal

COO Continential Europe & Trustee of Bata Shoe Foundation

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Beverley Farrington

VP E&PS EMEA & Global FM Governance, Johnson &Johnson

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Hendrik Bourgeois

VP of European Government Affairs, Intel

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Alexandra Oniceanu

Head of Communication and Public Affairs, Citi Romania

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Janet Johnstone

Chief Administrative Officer
International at BNY Mellon

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Ute Dehn

Senior Communications Manager, GAM Investments





Latest news


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June 22, 2022

22 June 2022 Can businesses thrive without social innovation? Since 2015, JA Europe and NN Group have been working together to empower young people with a wide range of work readiness and financial literacy skills while, at the same time, tackling societal challenges by using innovation and entrepreneurship. Yesterday, 35 students from 9 countries1 showcased […]

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June 17, 2022

The winner of the Novartis Digital Health Innovation Award is Diligens from JA Cyprus! CONGRATULATIONS!

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June 16, 2022

The winner team of the Johnson &Johnson Brilliant STEM Award is Tavolitá from JA Italy! CONGRATULATIONS!

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June 16, 2022

We have two winners for the Intel ® AI Innovators Award! The winner of the Upper-Secondary Level is Dermoverse from JA Spain! The winner of the University Level is AskTheCP from JA Bulgaria! CONGRATULATIONS!

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June 14, 2022

The winner of the Bata Good Governance Award is Atlas from Isle of Man! This team produces H2sOap, an effervescent soap tablet that when added to water, reacts to form a foaming hand soap. CONGRATULATIONS!

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June 1, 2022

Check out our first ever JA Europe podcast episode! We dive into an insightful discussion on Access to Market with experts from FedEx! In an interconnected world, access to markets is key and we discussed what it means for small and medium-sized companies in Europe!

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May 4, 2022

Check out our first ever JA Europe podcast episode! We dive into an insightful discussion on Metaverse with experts from Avanade, Young Enterprise UK and JA Alumni! Learn more about how to take advantage of this graphically rich virtual space as an entrepreneur!

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May 4, 2022

JA Lithuania launched a campaign on the way to the National Company Programme final and the European Entrepreneurship Festival Gen-E 2022. 10 different regional student companies‘ eXpos took place all across Lithuania and gathered more than 300+ student companies to present their business progress. One of these eXpos has been visited by the First Lady […]

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April 19, 2022

The Trade Fair will take place at the main station of Zurich – the busiest railway station in the country with over 300,000 commuters per day. Date of event: Friday, 3rd June until Saturday, 4th June 2022! To sign up, please send an email to info@yes.swiss until Tuesday, 3rd May 2022! To learn, please refer […]

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March 31, 2022

The 8th edition of “Your finances, your future” programme is starting! The financial literacy programme implemented by Junior Achievement Spain in collaboration with the Spanish Banking Association (AEB) and the Foundation AEB will be carried out until June. More than 6,300 students from all over Spain will participate in this edition in which more than […]

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March 22, 2022

The Company of the Year event once again inspires schools and students in Finland. Hundreds of JA companies are taking part in the events which are organized within a cool virtual environment. Each regional event features a great live show with interesting artists and speakers and the young participants are presenting great and even surprising […]

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March 15, 2022

The annual marketplace for student companies took place on the 12-13th of February in two of the main shopping centres in Estonia. Around 260 student companies participated from all around the country and beyond – Georgian students were also invited and got an international selling experience. During these two intense days, student companies managed to […]

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March 2, 2022

With the support of Mrs Martina Dlabajova, a Czech member of the European Parliament, a JA Top Logo competition was held for the best visual identity of the student companies. The first round of the competition took place at the regional level. Subsequently, the regional winners competed in the national finals. Students submitted their companies’ […]

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January 26, 2022

The President of the Hellenic Republic and the Prime Minister of Greece   JA Greece is very happy to announce a new initiative that is having an enormous impact at supporting student «start ups» created in small villages, remote areas and at special education schools. We have invited leading, well known personalities of Greece as […]

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January 26, 2022

The European student competitions will be organised as follows:   15 June 2022: Submission of written report / pitch deck 4-8 July 2022: Jury interviews (online) 13 July 2022: Stage presentations (Tallinn) 14 July 2022: Expo (Tallinn) + Awards Ceremony  

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January 26, 2022

Welcome to Gen-E 2022! Gen-E is a celebration of entrepreneurship and the achievements of European students, where thousands of young entrepreneurs, 15 years old onwards, will showcase their cutting–edge business ideas and will be competing for the titles of best Company and best Start-Up of the year. This year, Gen-E 2022 final event is hosted […]

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The European Commission’s support for the production of this website does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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