Stick-Friend Will Represent Ukraine at Gen-E 2025!

We are proud to announce that Stick-Friend, a student team from Svalyava Vocational College, has been named the national winner of the JA Company Program in Ukraine and will represent the country at Gen-E 2025 in Athens, Greece.
 
Stick-Friend impressed judges with its smart walking stick — an innovative solution aimed at improving mobility and personal safety for people with movement challenges. Equipped with an SOS button, GPS tracker, and built-in flashlight, the device provides real-time assistance and a greater sense of independence for elderly individuals, people with disabilities, and veterans recovering from injuries.
Beyond its technical features, Stick-Friend demonstrates the power of inclusive design and highlights how young entrepreneurs can address real social needs through creativity, empathy, and practical innovation.
 

Watch the Virtual Opening

Gen‑E is back, and Europe’s next generation of entrepreneurs is ready to take the stage.