GET IN THE RING
About Get in the Ring
It’s not just a pitch. It’s a pitch battle. Fast-paced, high-impact, and expert-fuelled, Get in the Ring gives online award winning teams the chance to sharpen their pitch, strengthen their strategy, and prepare to compete live on stage in Riga.
Get in the Ring is a global pitch battle initiative created and delivered by Unknown University, designed to challenge and elevate early-stage entrepreneurs through dynamic head-to-head competition formats across the world.
In collaboration with Unknown University, JA Europe is bringing Get in the Ring to Gen-E 2026, offering eligible teams a unique opportunity to learn, train, and step into the spotlight in an internationally recognised live battle format.
How it works
Win an Online Award
Online award winning teams become eligible to continue their journey through Get in the Ring at Gen-E 2026.
Introductory call
Teams join an introductory call with Unknown University to discover the format, expectations, and next steps.
Submit a short video pitch
Participating teams prepare and submit a short video pitch as part of the selection and preparation process.
Semi-finalists announced in Riga
On site in Riga, teams will find out which four teams progress to the semi-finals, followed by on-site preparation.
8 July, Semi-Finals
Four teams compete in the live semi-finals, pitching head-to-head in front of the jury and audience.
9 July, Final
The two finalist teams go head-to-head in the final battle to decide the Get in the Ring champion at Gen-E 2026.
Prize
Scholarship opportunity
The winning team will receive a scholarship opportunity from Unknown University, supporting their continued entrepreneurial and academic development through the Summer School experience in The Hague.
In collaboration with Unknown University
Unknown University brings global expertise in entrepreneurship education, innovation, and real-world learning experiences for ambitious young founders and changemakers.
Through this collaboration, Gen-E participants gain access to a proven international format that helps transform a strong idea into a sharper pitch, stronger delivery, and greater stage presence.
Further details will be shared directly with online award winning teams.
Find out more
LinkedIn feature
Watch JA Europe’s LinkedIn feature and see more from the Get in the Ring format.
Watch videoGet in the Ring
Explore the global initiative and learn more about the pitch battle concept.
Visit websiteUnknown University
Learn more about Unknown University and its entrepreneurship-focused programmes.
Discover more