Þekktu landið will be Representing JA Iceland at Gen-E 2026

JA Iceland had their finals on the 28th of April.

The winners are five girls from Commercial College of Iceland with their company Þekktu landið!

The company produces an educational and entertaining board game that challenges players to identify the locations of well-known places in Iceland. The game’s aim is to combine fun and learning, allowing players to learn more about their country as they play.

#Gen_E

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Gen‑E is back, and Europe’s next generation of entrepreneurs is ready to take the stage.